Turn Your Business News Into a Story Worth Sharing
From new services and product launches to partnerships, expansion and business milestones, we turn your news into a clear, professional press release that is ready to publish.
Having News Is Not the Same as Having a Story
Your business may have something worth announcing, but simply explaining what happened is not always enough to make a strong press release.
The challenge is finding the angle. Why does the announcement matter? Who should care? What makes it interesting? A professional press release brings those pieces together with a strong headline, clear structure and the right supporting information.
You bring us the news or even just a rough idea. We help find the strongest angle and turn it into a professional story that is clear, credible and ready to publish.
Common press release mistakes include:
- Focusing on the business instead of why the news matters
- Starting without a clear or interesting story angle
- Using weak headlines that do not explain the announcement
- Sounding too promotional instead of professional and newsworthy
- Leaving out important facts, context, quotes or business information
- Ignoring SEO, online readability and wider digital visibility
More Than Just Writing Your Press Release
A professional press release needs more than good writing. It needs the right angle, a strong headline, clear facts and a structure that makes the announcement easy to understand.
We bring those elements together to turn your business news into a professional, publish-ready press release built around your business and your announcement.
Story Angle
We help identify the strongest angle and explain why your announcement matters.
Strong Headline
A clear, professional headline that quickly communicates what your news is about.
Professional Writing
Clear, news-style writing that presents your announcement in a credible and easy-to-read way.
SEO + AI Structure
Clear facts, context and structure to help search engines and AI systems understand your content.
Business Positioning
Your business, products, services and announcement are presented clearly and professionally.
Company Boilerplate
A professional About section giving readers useful background information about your business.
Publish-Ready Format
Your completed press release is structured and formatted so it is ready for publishing and distribution.
One Press Release. Multiple Ways to Use It.
Does Your Business Have Something Worth Announcing?
You do not need to be a large company to have news worth sharing. Small businesses regularly launch services, reach milestones, form partnerships, win awards and expand into new markets.
The key is having a genuine announcement and finding the right angle. If something meaningful has happened in your business, we can help turn it into a professional story.
A Press Release Can Be Used For:
Launching a New Business
Launching a New Product or Service
Winning an Award or Achievement
Reaching an Important Business Milestone
Announcing a New Partnership
Expanding Into New Areas or Markets
Sharing Important Company News
Written to Be Clearly Understood Online
Your press release is not only written for people. The way your business, announcement and key facts are presented can also help search engines and AI systems understand what the content is about.
We use clear language, natural keywords and useful context around your business, products, services, people, locations and announcement where relevant.
This does not guarantee search rankings or mentions by AI platforms, but it gives your press release a strong, search-friendly structure as part of your wider online presence.
Built Into Your Press Release:
- Natural keyword placement
- Clear content structure
- Business and brand context
- Relevant names, places and facts
- Easy-to-understand language
- SEO + AI-friendly formatting
Press Release Writing Packages
Choose the level of writing, research and support your announcement needs.
Press Starter
Press Release WritingProfessional writing for straightforward business announcements.
- 1 professionally written press release
- Up to 500 words
- Strong headline and introduction
- Basic story angle development
- Professional press release structure
- SEO-friendly formatting
- AI-friendly content structure
- Natural keyword placement
- Company boilerplate / About section
- Clear call to action
- Publish-ready formatting
- 1 revision
Best for simple announcements, business updates and milestones
Press Growth
Press Release + StrategyMore research, stronger positioning and help finding the best story angle.
- 1 professionally written press release
- Up to 800 words
- 2 headline options
- Engaging introduction and opening hook
- Story angle development
- Light research and fact checking
- Professional press release structure
- SEO keyword optimisation
- AI-friendly content structure
- Clear business and brand positioning
- Professional quote writing or polishing
- Company boilerplate / About section
- Strong call-to-action messaging
- Meta title and meta description
- Publish-ready formatting
- 2 revisions
Best for launches, partnerships, expansion and important business news
Press Pro
Press Release + Content PackageTurn one important announcement into multiple pieces of marketing content.
- 1 professionally written press release
- Up to 1,000 words
- 3 headline options
- Advanced story angle development
- Additional research and fact checking
- High-impact introduction and opening hook
- Professional press release structure
- Advanced SEO optimisation
- Advanced AI-friendly content structure
- Natural keyword and entity positioning
- Professional quote writing or polishing
- Company boilerplate / About section
- Strong call-to-action messaging
- Meta title and meta description
- Website news / article version
- Social media announcement copy
- Publish-ready formatting
- 3 revisions
Best for major launches, company news and announcements you want to use across multiple channels
From Your Idea to a Publish-Ready Press Release
You do not need to know how to write a press release or prepare everything beforehand. We guide you through the process and do the writing for you.
Tell Us What Has Happened
After ordering, you give us the details of your announcement. This can be a finished brief, a few notes, or simply a rough idea of what you want to share.
We Find the Story Angle
We look at your information, identify what makes the announcement interesting and decide how the story should be positioned and structured.
We Write Your Press Release
We turn your information into a clear, professional press release with the headline, structure, business details and supporting content included in your package.
You Review the Draft
You review your press release and request any included revisions. Once approved, you receive the final publish-ready version.
Not Sure What to Say? That Is Fine.
You know what is happening in your business. You do not need to know how to turn it into a press release. That is the part we help with.
Just Give Us the Information You Have
We may ask for details such as what has happened, important dates, names, locations, products or services involved, your website address and any facts or comments you would like included.
If you only have a rough idea, that is fine too. We can help identify what information is useful, find the strongest angle and turn it into a professional story.
More Than Someone to Write the Words
A good press release starts before the writing. It means understanding your business, identifying what is genuinely worth talking about and finding the strongest way to present the story.
At A to Z Website Solutions, we combine professional writing with story development, business positioning and an understanding of how content is discovered online.
Why Businesses Choose A to Z Website Solutions:
Frequently Asked Questions
What is a press release used for?
A press release is a professional way to announce genuine news about your business. This could include a new product or service, company launch, partnership, expansion, award, milestone or other important development. It can be published on your website, submitted to PR and distribution platforms, and used as part of your wider marketing.
Do I need to write anything before ordering?
No. You can give us a finished brief, a few notes or simply explain what has happened in your business. We will help organise the information, identify the strongest story angle and turn it into a professional press release.
What information will you need from me?
We may ask for information about your business, what you are announcing, important dates, names, locations, products or services involved, your website address and any facts or comments you would like included. If you are unsure what information is needed, we will guide you.
What if I am not sure my announcement is newsworthy?
You do not need to decide that on your own. Tell us what has happened and we can look at the information and help identify the strongest angle. Sometimes an ordinary business update becomes much more interesting when the right part of the story is brought forward.
Will my press release get featured by journalists or news websites?
Media coverage cannot be guaranteed. Whether a press release is picked up depends on factors such as the strength of the story, its relevance, timing, the publications approached and how it is distributed. Our role is to make sure your announcement is professionally written, clearly structured and presented with the strongest suitable angle.
Do you distribute the press release for me?
Press release distribution is not included in our standard writing packages unless specifically stated. If you would also like help distributing your press release through suitable online PR and news channels, please ask us about our separate press release distribution service.
Can a press release help with SEO?
A well-written press release can create useful, search-friendly content around your business, products, services and announcements. It can support your wider online presence, but a press release should form part of a broader SEO and marketing strategy rather than being used purely to build links or improve rankings.
Is the press release written with AI visibility in mind?
Yes. We use clear language, useful context and structured information about your business, products, services, people, locations and announcement where relevant. This can make the content easier for search engines and AI systems to understand, although no company can guarantee that a particular AI platform will mention or recommend your business.
Are press releases suitable for small businesses?
Yes. You do not need to be a large company to have something worth announcing. Small businesses can use press releases for launches, new services, partnerships, awards, expansion, important milestones and other genuine business news.
How is this different from using an AI writing tool?
AI can help generate words, but the important part of a press release is deciding what the story actually is, which information matters and how the announcement should be positioned. Our service combines writing with story development, business positioning and a professional press release structure.
Can you include a quote from me or someone in my business?
Yes, depending on the package you choose. You can provide an existing quote for us to polish, or give us the main points you want to communicate and we can help turn them into a professional quote for your approval.
Can I request changes to the press release?
Yes. Each package includes a set number of revisions. You can review the draft and request changes before the final version is prepared. The number of included revisions depends on the package you choose.
How long does press release writing take?
Most press releases are completed within a few business days once we have the information needed to begin. More complex announcements, additional research or revision requests may take longer.
Will a press release bring me new customers?
A press release cannot guarantee enquiries or sales. Its main purpose is to communicate genuine business news professionally and create content that can support your credibility, visibility and wider marketing. The results will depend on the strength of the announcement, where it is published or distributed and how it fits into your overall marketing.
Turn Your Business News Into a Professional Press Release
Whether you are launching something new, announcing a partnership, celebrating a milestone or sharing an important business development, we can help you tell the story properly.
You do not need a finished brief or the perfect words. Give us the facts, notes or rough idea and we will help find the angle, shape the message and create a professional press release ready to publish.
Choose the package that suits your announcement, or contact us if you are not sure which option you need.
