Understanding Your SEO Audit Reports
Our SEO Audit Reports give you a clear overview of how your website performs across search engines, mobile devices, accessibility, user experience, technical SEO, and conversion optimisation. The reports are split into two versions — Desktop and Mobile.
Desktop SEO Audit
How your website performs on desktop computers and laptops.
Mobile SEO Audit
How your website performs on smartphones and tablets.
What The Main Scores Mean
At the top of each report, you will see four key scores that measure the most important aspects of your website.
Performance
Measures how quickly your website loads and responds to visitors. A faster website improves experience, reduces bounce rates, and helps Google rankings.
- Loading speed
- Page responsiveness
- Visual stability
- JavaScript efficiency
- Image optimisation
- Bounce rate impact
Accessibility
Checks how easy your website is to use for people with disabilities or assistive technologies. Improving accessibility helps reach a wider audience.
- Screen reader compatibility
- Colour contrast
- Heading structure
- Form labels
- Keyboard navigation
- Legal compliance
Best Practices
Checks whether your website follows modern web development standards. Strong scores here improve reliability, trust, and long-term performance.
- Security setup
- Browser compatibility
- Code quality
- Safe practices
- Technical stability
- Modern standards
SEO
Measures how well your website is prepared for search engines. A high SEO score means search engines can better understand your website content.
- Meta descriptions
- Heading structure
- Internal linking
- Crawlability
- Structured data
- Mobile usability
Desktop vs Mobile Reports
Google now primarily evaluates websites using mobile-first indexing. That means mobile performance is extremely important for rankings and visibility.
Desktop Report
Checks how your website performs on larger screens such as laptops and desktop computers.
- Desktop loading speed
- Desktop layout performance
- Navigation usability
- Large-screen visual experience
Mobile Report
Focuses on smartphones and tablets. Critical because most users now browse on mobile and Google mainly indexes mobile versions.
- Slow mobile loading
- Layout shifts
- Mobile usability problems
- Mobile interaction delays
Core Web Vitals Explained
Core Web Vitals are Google's key website performance measurements — extremely important for both SEO and user experience.
First Contentful Paint
Measures how quickly users first see content appear on the screen. A lower number is better.
Largest Contentful Paint
Measures how long it takes for the main content of the page to load. Large delays frustrate visitors and hurt rankings.
Time To Interactive
Measures how long before users can fully interact with the page. Often caused by heavy scripts or large JavaScript files.
Total Blocking Time
Shows how much time the browser is blocked while loading. High blocking time makes websites feel unresponsive.
Cumulative Layout Shift
Measures how much elements unexpectedly move around while loading. Causes buttons to move, text to jump, and images to shift.
Need Help Understanding or Fixing What Your Report Found?
Explore our website, SEO, performance, and digital support services to see how we can help improve the issues highlighted in your audit report.
Explore Our ServicesWhat Else The Reports Analyse
Beyond the four main scores, the reports cover several in-depth analysis sections to give you a complete picture of your website's health.
Resource & Asset Analysis
Reviews the technical weight of your website including images, JavaScript files, CSS stylesheets, and third-party requests that slow loading.
Technical SEO Analysis
Checks whether search engines can properly crawl and understand your website. Technical issues can prevent pages from ranking even with good content.
On-Page SEO & Content
Focuses on the visible content and structure — meta descriptions, headings, internal links, alt text, content depth, and keyword structure.
Performance Diagnostics
Highlights deeper technical performance opportunities including render-blocking resources, image optimisation, JavaScript efficiency, and cache settings.
CRO & Conversion Analysis
Looks at how effectively your website encourages visitors to take action — CTA buttons, contact forms, trust signals, reviews, and lead generation features.
Local SEO Visibility
Especially important for local businesses. Checks local business schema, contact details, Google Maps integration, local keywords, and Google Business Profile signals.
AI SEO & E-E-A-T Signals
Checks trust and authority signals connected to Experience, Expertise, Authority, and Trustworthiness — increasingly important for AI-powered search systems.
Schema & Structured Data
Schema markup helps search engines better understand website content. Proper schema can improve rich results, AI understanding, and click-through rates.
Lighthouse Diagnostics
Advanced technical diagnostics from Google Lighthouse analysis. Highlights accessibility issues, render-blocking scripts, layout shift causes, and heading structure issues.
Why These Reports Matter
A website is no longer just about design. Modern websites must load quickly, work on mobile, be accessible, support SEO, build trust, and convert visitors into customers.
What These Reports Help Improve
- Search visibility
- User experience
- Conversion rates
- Mobile performance
- AI visibility
- Local SEO performance
Modern Websites Must
- Load quickly
- Work well on mobile
- Be accessible
- Be technically optimised
- Build trust
- Be understood by AI search
⚠️ Important Note
The scores and recommendations inside the reports are designed to provide guidance and identify opportunities for improvement. Some recommendations may not apply to every website depending on its purpose, platform, or business goals. The reports should be used as a helpful diagnostic tool rather than a strict pass/fail system.
